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El Pollo Loco
Abuela Approved
El Pollo Loco asked us to amplify their TikTok channel with a message about their authentic roots. So we created our Abuela character who gives her approval of not only El Pollo Loco, but all sorts of cultural memes. Our "Pollo Coin" ad was featured in a company wide TikTok meeting as the best in class for advertising on the platform for the quarter.
We shot 13 videos in a day. Here are some of the highlights.
Copywriters: Cara Lau, Colin Costello
Art Director: Lily Kim
Director: Yubicela Brito
Production company: Mustache
MLB ALL-STAR GAME
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