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Cool Ridge
When You Can \ When You Can't
Cool Ridge came to us with a problem. They recognized drinking bottled water was quickly becoming the new smoking. And they didn't know what to do. So we told them the first step was to make their bottles out of recycled plastic. The second step was to encourage people not to buy it. Major congrats to the client for having the courage to follow through on it.
Creatives: Bruce Baldwin, Rowan Marsh-Croft






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