Nissan
Navara
With international travel disrupted, we encouraged Australians to take on the vast terrains of their own country. So vast that it could feel like you were traveling to completely different parts of the globe.
Creatives: Britt Manning, Michael Dawson, Ben Grant
Director: Brian Patto
Production company: TBWA \ Melbourne
Shooting the different locales allowed us to create a variety of social pieces, demonstrating the different places you could take the Navara in Australia.
The platform also made for some fun audio.
JUKE
With lockdown at its peak and all production stopped, we were tasked with launching the updated Nissan Juke using only existing global footage. So with everyone home and with extra time on their hands, we teamed up with TikTok to have people improvise their own voice overs for the spot. We had over 34,000 entries and 129 million views. It was the most successful campaign ever for TikTok in Australia.
Creatives: Mark Tompkins, Kale McRedmond
First we teamed up with some of Australia's biggest TikTok influencers to create their own voice overs and generate some buzz.
Happy Meal
And from there, the word spread and we ended up having to sift through a lot of content. Here's a taste:
In the end, we chose some of our favourites and as promised, we put them in a commercial that ran on TV.